Berkeley International College
Franchise Package
The Berkeley International College Franchise is designed to offer investors optimum profits whilst retaining
high standards of education. Only franchisees who wish to build a long lasting business are welcomed to
take advantage of this opportunity. The franchise package will only be offered to persons or organizations
that demonstrate an understanding of maintaining a good corporate image in order obtain sustainable
profits.
The franchise package comes with complete curricula and management support to enable the franchised
college to offer a large number of marketable courses. The courses contained in this franchise package
have proven successful in a number of countries across Asia and they have been chosen to match the
demands of the potential market. The need for the Asian region to improve their skills to compete in the
International Business Market has been researched and documented by many experts in the Human
Resource field as well as all the Asian Governments themselves.
As all business people know, education is a rapidly expanding business sector across the world and even
more so in Asia . There are many reasons behind this growth but the most important one which proves that
this expansion is sustainable is the following; the world is shrinking due to globalisation in the business
market as the World Wide Web expands and becomes increasingly important in trade, this trend is only set
to increase. This modern day phenomenon, is presenting greater market competition and greater
opportunities for those who are prepared. Thirty years ago a degree from a University would guarantee a
graduate a start in a fantastic career of their choice. Sadly for graduates twenty years ago becoming
computer literate was essential to give them the options they needed. Ten years ago a degree and
computer literacy became standard to apply for any job and job seekers with these skills were abundant so
employers had many good applicants applying for each job vacancy. Today sadly for job seekers a degree
or diploma from a college or university, being computer literate and also being fluent in English is a
minimum standard for any job that has prospects of turning into a career. Many human resource
departments are now looking for additional diplomas as well which are directly related to the industry the
vacancy relates to. In short, anybody seeking work or wishing to advance their career must be extremely well
qualified and trained even to attempt so. This gives all educational institutions a huge market place, a
market place that includes every person physically able to work. Being multi-skilled, well trained and
educated is no longer a privilege but has become a necessity for all people wishing to make a success of
their life and for everybody that wishes to build a secure and comfortable future for their family.
Objectives of the:
Berkeley International College Franchisor
Franchisee Selection
We want successful franchises to be opened, so to become a franchisee you must understand that the
image of the college both physically and professionally must be one of a high-quality educational institution.
A franchise becoming highly profitable for the owner, is our ultimate goal but not at the expense building a
long lasting business. To build a long lasting business the college must offer high-quality education and
training which produces successful graduates from its courses. Word of mouth despite the advances in
technology is still the best form of advertising and must be taken advantage of when running a college. We
strongly believe that well trained management, staff, teachers and trainers are the key to this as well as
satisfied clients. A satisfied client is one who enjoys their course and experience at the college, benefits
through expanding their skills and ultimately profits financially by bettering their chances of success in life.
Franchise owners that understand this will be extremely successful when opening a college and we hope will
progress and eventually open up a number of colleges with our franchise package.
Only Successful Franchises
To guarantee only successful franchises, the BIC franchisor will check the location, the proposed building,
the financial viability of the college as well as the financial capability of the potential franchisee. The location
must be one that is suitable for a college and in line with the corporate image of a BIC. The building must be
of adequate size to facilitate the minimum number of classrooms and additional rooms needed for a
financially successful franchise. If the suggested building is not already up to standard, then it would have to
be refurbished and redecorated to bring it up to the standards expected for a Berkeley International College
. The financial viability will be assessed by calculating the student potential within a chosen area and the
demographics of the potential clients within the immediate area. The financial capability of a potential
franchisee is confirmed by the franchisee proving they have funds or access to funds sufficient to open a
successful college. Anyone thinking of taking advantage of this franchise opportunity should take comfort in
the fact that we will not allow just any investor to become a part of the Berkeley International College
Franchise network. One failed franchise is bad for the image of all franchises that is why unlike other
franchised colleges we have standards and will not lower them for the sake of getting the initial franchise fee.
Assured Success Through Ongoing Support
Franchise Support
We only want to have successful franchisees and affiliates so Berkeley International University in conjunction
with Overseas International Education Centres support franchisees to the full, as if it was their own business.
Our initial franchise fee is kept to a minimum to help new franchisees concentrate on marketing and staff
training. We believe that only through the full support of ourselves, can a franchisee fully realise the potential
of the particular region they decide to set up a Berkeley International College in. Our full support is detailed
below, but this is by no means a comprehensive breakdown of our ongoing support, but just an outline so
that any potential Educational Institution franchisees can compare our product and services to others on the
market. Please read through the outline carefully if comparing it to other franchise's as we truly believe that
our package and support is by far the best on the market. A comprehensive breakdown of our technical
support will be provided upon our visit and initial consultation with a franchisee.
Staff Training
High quality education, well trained teachers and supportive staff make a successful business in Education.
This is why all franchisees must commit themselves to ongoing human resource development. Our staff and
teacher training programs are second to none, and provide the franchisee with all the components they need
to make a success of the business. Only when students achieve all they wish for, can an education business
grow and achieve success. That's why BIU and OIEC believe in high standards in education to achieve long-
term profits for the franchisee. Our training programs provide staff with all the necessary skills, knowledge
and understanding to achieve our goal; A truly global name in education known for high quality education at
affordable prices.
Marketing Assistance
BIC and OIEC provide franchisees with a comprehensive technical breakdown of previous marketing
campaigns. Joint marketing campaigns within countries are encouraged to keep down costs and achieve
the optimum results. On this website we obviously will not give full details of marketing campaigns as only
our franchisees and not their competition are given access to the data and often innovative ideas.
Resource and Information Sharing
We have a resource sharing network and keep all Berkeley International College franchisees updated on
current trends and theories in education and student development. We have a website planned with the
intention of sharing resources and information between franchisees. This website will be secure so
passwords and user names for individual franchisees will apply. At the moment this service is restricted to
emailing or posting resources and information through OIEC until we set up a secure website.
BIC Conferences
Please contact your Berkeley International College representative for details on the schedule of conferences
in your region. If you are interested in hosting a conference then please contact Dr. Tony Ellis.
Planned Website Construction
As mentioned above a website is under construction for the sharing of information and resources. This
website will also be a marketing tool and learning centre for all of the students studying at a Berkeley
International College . Details will be given upon consultation with potential franchisees. Of course this
website will be a secure website with passwords and user names needed to access the site.
Student and Staff Database
Details of this service will be given at the final stage of a franchisee starting a Berkeley International College
. A useful resource that puts you ahead of the competition, and keeps marketing and staff wages to a
minimum!
Berkeley International College & Berkeley International University
BIU commenced operations in 2000 in California USA as an Open University catering to the international
market with join ventures that grew in rapid success in Taiwan , Indonesia , Malaysia , Vietnam and Hong
Kong . It also offered A Distance Education package second to none to many students world wide. BIU's
success created a lot of interest and as a result was eventually taken over by a more aggressive
management team determined to increase the value and quality of BIU. It then moved its Head Quarters to
Delaware and has added to its portfolio, Commercial and English courses under its Banner of Berkeley
International College in association with Overseas International Education Centres - Australia
Berkeley Australia International
BAI was formed to add value to BIU, to enable marketing operations in South East Asia to be acted upon
faster and also to enable a closer working relationship with OIEC.
Overseas International Education Centres
Founded in 1992, O.I.E.C has been providing educational programs at Certificate level to Degree courses,
from programs developed by their own offices or in co-operation with Universities and Colleges in Australia
, USA and the UK for their clients in Asia . The need for the Asian region to upgrade their English and
Business skills is vital, to enable them to compete in the worldwide market. O.I.E.C. with years of experience
in the region is well placed to provide this service, and has co-operations with educational institutions in
Indonesia , China , Hong Kong , Malaysia , Singapore and Vietnam .
Recently (June 2007), OIEC has commenced a more direct approach and has commenced its own
language colleges in Jakarta (2) and Medan (1), and has plans to open others in Jakarta and also in China
during 2009.
In addition it has been retained by the East Timor Government to oversee a new education complex there,
offering educational sections from Pre-school through to University. http://oiec2000.com/
Berkeley International College / OIEC
Core Course Package
English Language Courses
Eng. Lang. Skills for Preschool Levels 1-6 (Ages 4-6)
English for Primary Learners Levels 1-12 (Ages 5-9)
English for Young Teens Levels 1-8 (Ages 9-14)
Academic Eng. For Young Teens Levels 9-14 (Ages 12-14)
General English for Adults Levels 1-12 (Aged 14+)
Business English Levels 3-12 (Adult)
English for the Retail Sector Levels 1-6 (Adult)
Secretarial English Levels 1-16 (Adult)
IELTS preparation courses Levels 4-16 (Age 14+)
TOEIC preparation courses Levels 4-16 (Age 14+)
TOEFL preparation courses Levels 4-16 (Age 14+)
Corporate Training Courses
International Business and Trade (Jnr. Mgt. – Snr Mgt).
Public Relations (Jnr Ass. – Snr Management)
Retail Management Training (Trainee – Senior Management)
Interview Technique Preparation (Job Seekers)
Business Administration (Trainee – Senior Management)
Educational Courses
Certificate III Business Administration - BSB30201
Certificate IV Business – BSB30201 continuance
Certificate Foundation Studies – Australia
Undergraduate Bachelors Degrees – A large number of subjects
Masters Degrees – A large number of Subjects
Doctorates/ PHD's – A large number of Subjects
Distance Learning – Bachelor, Masters and PHD
Services
Study Tours
Student Placement at Australian Secondary Schools
Student Placement at Australian Colleges and Polytechnics
Student Placement at Australian Universities
Student Placement at TAFE (Technical And Further Education) colleges
Work Placement in Australia
Additional Course and Service Packages
English Language Courses
English for IT and Communications Levels 1-16 Adult
English for Nursing Levels 1-12 Adult
English for International Business Levels 6-16 Adult Business People
English for the Hospitality Sector Levels 1-12 Adult
English for Shipping and Freight Levels 4-12 Adult
English for Sales and Marketing Levels 6-16 Adult
English for Report Writing Levels 8-16 Adult
Corporate Training Courses
Hotel and Hospitality Management Training Trainee – Senior Management
Human Resource Development Jnr. Sales Exec. – Snr Management
Flight Attendant Training Job Seeker - Trainee
Sales and Negotiation Jnr. Sales Exec – Snr. Sales Mgr
Public Administration Accounts Clerk – Dpt Manager
Basic IT training Trainee
Fashion Design Trainee
Fashion Modeling Trainee
Make-up Trainee – Senior Artist
Homeopathy Trainee – Licensed Practitioner
Educational Courses
Curricula Pre-School
Curricula all subjects Primary School
Curricula all subjects Secondary School
Curricula all I-G.C.S.E Senior High School
Curricula all A-Level subjects High School / College
TEFLNS (Teaching English as a Foreign Language by Non-native Speakers) – Foundation
TEFLNS (Teaching English as a Foreign Language by Non-native Speakers) – Intermediate
TEFLNS (Teaching English as a Foreign Language by Non-native Speakers) – Advanced
Train the Trainer (Generic Teacher Training) – Foundation
Train the Trainer (Generic Teacher Training) – Intermediate
Train the Trainer (Generic Teacher Training) – Advanced

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